1. The right positioning
Before you establish your brand, you need to have a clear idea of who you are and what you stand for. You need to specialize and know exactly what you are offering and who you are offering it to.
2. Discover your values and vision
What would you like to stand for? What should customers associate with your brand and work? Your special personalized customer service? Your relaxed attitude? Your revolutionary, creative approaches? You can only work on your image if you know where you want to go and how you want to be perceived from the outside.
Are you an extrovert? A true marketing maverick? Then you also like to go out into the world. In this case, perhaps your special ability is simply to recognize your customers before they realize this themselves.
3. Give your brand a face
Corporate design, in other words the appearance of your brand, is an important factor for visibility and recognition. This is not just your logo, but rather also the corporate colors, fonts, textures or graphic elements and design style you use. Your design is the soul of your brand, and this is important, because first impressions are made within .05 seconds, well before a single word has been read.
4. Discover your language
The language of your brand is just as important as the design. How do you greet your customers? What does your e-mail signature look like? What words do you use in your advertising? What is your slogan?
5. Show yourself!
Don’t forget: the core element of your personal brand is you! After carefully constructing and planning all theoretical and visual elements, in the end it’s all about you again. Your are your brand. For some, this may mean getting out of their comfort zone. However, this is truly the only way to establish your brand.
